Essentials Clothing Jerry Lorenzo sold Bieber concert tees using religion Essentials Clothing Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the VFiles store on Mercer Street, a curious intersection of hysterical Justin Bieber fans and apathetically cool streetwear acolytes. What is the cause? People were able to purchase Purpose at the pop-up store outside of a venue for the first time.
